Managerial Economics And Business Strategy - Couverture rigide

Baye, Michael

 
9780073050195: Managerial Economics And Business Strategy
Couverture rigide
ISBN 10 : 0073050199 ISBN 13 : 9780073050195
Editeur : McGraw-Hill Professional, 2005

Synopsis

Baye’s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael R. Baye. University of Indiana

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2005
Langue
anglais
ISBN 10 
0073050199
ISBN 13 
9780073050195
Reliure
Relié
Numéro d'édition
5
Nombre de pages
620
Coordonnées du fabricant
non disponible
Personne responsable
non disponible