Managerial Economics And Business Strategy - Couverture rigide

Baye, Michael

Couverture rigide

ISBN 10 : 0073050199 ISBN 13 : 9780073050195

Editeur : McGraw-Hill Professional, 2005

Synopsis

Book by Baye Michael

A propos du livre

Présentation de l'éditeur :

Baye’s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples.

À propos de cette édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2005
• ISBN 10: 0073050199
• ISBN 13: 9780073050195
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 620