Management Strategy: Achieving Sustained Competitive Advantage - Couverture souple

Marcus, Alfred

Couverture souple

ISBN 10 : 0073053082 ISBN 13 : 9780073053080

Editeur : McGraw-Hill Professional, 2004

Synopsis

Management Strategy: Sustaining Competitive Advantage, 1st edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.

A propos du livre

À propos de l?auteur

Currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesotas faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2004
• ISBN 10: 0073053082
• ISBN 13: 9780073053080
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible