Essentials of Contemporary Advertising - Couverture souple

Arens, William F.; Schaefer, David H.

Couverture souple

ISBN 10 : 0073136662 ISBN 13 : 9780073136660

Editeur : McGraw Hill Higher Education, 2006

Synopsis

"Essentials of Contemporary Advertising, 1/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

A propos du livre

Présentation de l'éditeur

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0073136662
• ISBN 13: 9780073136660
• Reliure: Broché
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible