Introduction To Mass Communication: Media Literacy And Culture - Couverture souple

Baran, Stanley J.

Couverture souple

ISBN 10 : 0073209414 ISBN 13 : 9780073209418

Editeur : McGraw Hill Higher Education, 2005

Synopsis

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2005
• ISBN 10: 0073209414
• ISBN 13: 9780073209418
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 4
• Nombre de pages: 608
• Coordonnées du fabricant: non disponible