Business Research Methods - Couverture rigide

Cooper, Donald R.; Schindler, Pamela S.

Couverture rigide

ISBN 10 : 0073214876 ISBN 13 : 9780073214870

Editeur : McGraw-Hill Publishing Co., 2005

Synopsis

Cooper and Schindler's "Business Research Methods" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

A propos du livre

À propos de l?auteur

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0073214876
• ISBN 13: 9780073214870
• Reliure: Relié
• Nombre de pages: 744
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible