Marketing: The Core - Couverture souple

Rudelius, William; Kerin, Roger A.; Hartley, Steven W.

Couverture souple

ISBN 10 : 0073215740 ISBN 13 : 9780073215747

Editeur : McGraw Hill Higher Education, 2006

Synopsis

"Marketing: The Core, 2/e" by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by "Marketing, 8/e", but in a shorter, more accessible package. "The Core" distills "Marketing's" 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using "The Core" also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. "The Core" is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0073215740
• ISBN 13: 9780073215747
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 425
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible