Business Communication Design: Creativity, Strategies, And Solutions - Couverture souple

Angell, Pamela

Couverture souple

ISBN 10 : 0073223581 ISBN 13 : 9780073223582

Editeur : McGraw-Hill Professional, 2006

Synopsis

Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term.

The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0073223581
• ISBN 13: 9780073223582
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 612
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible