Entrepreneurial Small Business - Couverture rigide

Katz, Jerome; Green, Richard

Couverture rigide

ISBN 10 : 0073257958 ISBN 13 : 9780073257952

Editeur : McGraw-Hill Professional, 2006

Synopsis

Entrepreneurial Small Business has one clear advantage: it’s the book about the types of businesses your students might actually start, not about becoming the next Michael Dell. Entrepreneurial Small Business accomplishes this goal by focusing on the practical applications and "how to" skills that have immediate relevance for students. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Each chapter includes Skill Modules, chapter-opening scenarios highlighting real small businesses, weblinks for enhancing student research, and extensive end-of-chapter material aimed at helping students put principles into practice. In addition, several unique chapters include "Paths to Part-Time Entrepreneurship" and "Cash: Lifeblood of the Business," which provide students with a clear vision of small business as it really is today.

A propos du livre

Présentation de l'éditeur

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0073257958
• ISBN 13: 9780073257952
• Reliure: Relié
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible