Articles liés à Introduction to Mass Communication: Media Literacy...

Introduction to Mass Communication: Media Literacy And Culture With Powerweb And Dvd, Media Enhanced Edition - Couverture souple

Baran, Stanley J.

 
9780073281230: Introduction to Mass Communication: Media Literacy And Culture With Powerweb And Dvd, Media Enhanced Edition
Couverture souple
ISBN 10 : 0073281239 ISBN 13 : 9780073281230
Editeur : McGraw Hill Higher Education, 2006

Synopsis

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2006
Langue
anglais
ISBN 10 
0073281239
ISBN 13 
9780073281230
Reliure
Broché
Numéro d'édition
4
Nombre de pages
608
Coordonnées du fabricant
non disponible
Personne responsable
non disponible