Mass Media in a Changing World: History, Industry, Controversy - Couverture souple

Rodman, George R.

Couverture souple

ISBN 10 : 0073342998 ISBN 13 : 9780073342993

Editeur : McGraw-Hill Humanities Social, 2007

A propos du livre

Présentation de l'éditeur

Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media

Présentation de l'éditeur

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more!

Détails de l'édition

• Éditeur: McGraw-Hill Humanities Social
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0073342998
• ISBN 13: 9780073342993
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible