Supply Chain Logistics Management - Couverture rigide

Bowersox, Donald; Closs, David; Cooper, M. Bixby

Couverture rigide

ISBN 10 : 0073377872 ISBN 13 : 9780073377872

Editeur : McGraw-Hill Professional, 2009

Synopsis

Supply Chain Logistics Management is exciting, and promises to bolster traditional logistics courses and invigorate supply chain management courses. By examining traditional logistics issues within the context of the supply chain, this text captures the current trends in Supply Chain Management and Supply Chain Strategy. Most textbooks approach this subject from a limited perspective, studying only internal functions of an organization to the exclusion of issues that relate to the entire supply chain in an integrated enterprise. Supply Chain Logistics Management provides a solid foundation that clearly describes the role of logistics within the supply chain, portraying a complete view of the subject and extending to show how all the pieces fit together.

A propos du livre

À propos des auteurs

John H. McConnell Professor of Business Administration at Michigan State University. He received his Ph.D. in marketing at Michigan State and has worked with industry throughout his career. He the author of many publication in journals and proceedings, including Harvard Business Review and journal of Marketings.

Professor of Marketing and Logistics at Michigan State University. He received his Ph.D. in marketing and logistics from Michigan State. Dr/ Closs is the author or coauthor of many publication in journals and proceedings, System Editors of the Journal of Business Logistics, and coauthor of Simulated Product Sales Forecasting.

Associate Professor in the Department of Marketing and Supply Chain Management at Michigan State University. He is co author of three texts on distribution and logistics, including World Class Logistics: The Challenge of Managing Continuous Change published by the Council of Logistics Management and Strategic Marketing Channel Management published by McGraw Hill. His research has focused on logistics best practices in customer service and in performance measurement. He also served for four years on the Executive Board of the International Customer Service Association as Head of the Research and Education Committee.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0073377872
• ISBN 13: 9780073377872
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible