The Dynamics of Mass Communication: Media in Transition - Couverture souple

Dominick, Joseph

 
9780073378886: The Dynamics of Mass Communication: Media in Transition
Couverture souple
ISBN 10 : 0073378887 ISBN 13 : 9780073378886
Editeur : McGraw-Hill Professional, 2010

Synopsis

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

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À propos de l?auteur

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2010
Langue
anglais
ISBN 10 
0073378887
ISBN 13 
9780073378886
Reliure
Broché
Nombre de pages
512
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780071221467: Dynamics of Mass Communication: Media in Transition

Edition présentée

ISBN 10 :  0071221468 ISBN 13 :  9780071221467
Editeur : McGraw-Hill Professional, 2010
Couverture souple