Articles liés à International Marketing

International Marketing - Couverture rigide

Cateora, Philip R.; Graham, John

 
9780073380988: International Marketing
Couverture rigide
ISBN 10 : 0073380989 ISBN 13 : 9780073380988
Editeur : McGraw Hill Higher Education, 2008

Synopsis

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the tural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2008
Langue
anglais
ISBN 10 
0073380989
ISBN 13 
9780073380988
Reliure
Relié
Nombre de pages
744
Coordonnées du fabricant
non disponible
Personne responsable
non disponible