Articles liés à Essentials of Marketing Research

Essentials of Marketing Research - Couverture souple

Hair Jr., Joe F.; Wolfinbarger, Mary; Bush, Robert P.; Ortinau, David J.

 
9780073381022: Essentials of Marketing Research
Couverture souple
ISBN 10 : 0073381020 ISBN 13 : 9780073381022
Editeur : McGraw Hill Higher Education, 2007

Synopsis

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2007
Langue
anglais
ISBN 10 
0073381020
ISBN 13 
9780073381022
Reliure
Broché
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible