Articles liés à Marketing Management: A Strategic Decision-Making Approach
Synopsis
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Présentation de l'éditeur
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurMcGraw Hill Higher Education
- Date d'édition2009
- ISBN 10 0073381160
- ISBN 13 9780073381169
- ReliureBroché
- Langueanglais
- Nombre de pages576
- Coordonnées du fabricantnon disponible
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill Higher Education, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780073381169. N° de réf. du vendeur 7958764
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Marketing Management - A Strategic Decision-Making Approach
Edité par
McGraw-Hill Higher Education, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. 7 Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4870434-6
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Marketing Management: A Strategic Decision-Making Approach
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McGraw-Hill/Irwin, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
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Vendeur : Shakespeare Book House, Rockford, IL, Etats-Unis
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill/Irwin, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
paperback
Vendeur : Jenson Books Inc, Logan, UT, Etats-Unis
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paperback. Etat : Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. N° de réf. du vendeur 4BQM2A003ZM0_ns
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