Articles liés à Marketing Management: A Strategic Decision-Making Approach
Synopsis
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Présentation de l'éditeur
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill Higher Education, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780073381169. N° de réf. du vendeur 7958764
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management - A Strategic Decision-Making Approach
Edité par
McGraw-Hill Higher Education, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 7 Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4870434-6
Quantité disponible : 1 disponible(s)
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill/Irwin (edition 7), 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. 7. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 0073381160-11-1
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill/Irwin, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
Couverture souple
Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. N° de réf. du vendeur BSM.LPHO
Quantité disponible : 1 disponible(s)