Synopsis
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Présentation de l'éditeur
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill/Irwin, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill/Irwin (edition 7), 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw-Hill/Irwin, 2009
ISBN 10 : 0073381160
ISBN 13 : 9780073381169
Ancien ou d'occasion
Couverture souple
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
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