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Corporate Information Strategy and Management: Text and Cases - Couverture rigide

Applegate, Lynda M; Austin, Robert D; Soule, Deborah L

 
9780073402932: Corporate Information Strategy and Management: Text and Cases
Couverture rigide
ISBN 10 : 0073402931 ISBN 13 : 9780073402932
Editeur : McGraw-Hill Education, 2008

Synopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Education
Date d'édition
2008
Langue
anglais
ISBN 10 
0073402931
ISBN 13 
9780073402932
Reliure
Relié
Nombre de pages
528
Coordonnées du fabricant
non disponible
Personne responsable
non disponible