Leadership Communication - Couverture rigide

Barrett, Deborah

Couverture rigide

ISBN 10 : 0073403148 ISBN 13 : 9780073403144

Editeur : McGraw Hill Higher Education, 2007

Synopsis

The first edition of "Leadership Communication" was well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations - all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.

A propos du livre

Présentation de l'éditeur

Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. The Third Edition of Leadership Communication has been updated and changed specifically to emphasize transformational leadership, ethics, and integrity and to include guidance on the use of current social media.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0073403148
• ISBN 13: 9780073403144
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible