Business and Administrative Communication - Couverture rigide

Locker, Kitty; Kienzler, Donna

Couverture rigide

ISBN 10 : 0073403180 ISBN 13 : 9780073403182

Editeur : McGraw-Hill Professional, 2012

Synopsis

The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.

A propos du livre

À propos des auteurs

Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.

Donna S. Kienzler is a Professor Emeritus of English at Iowa State University, where she taught in the Rhetoric and Professional Communication program. As the Director of Advanced Communication, she oversaw more than 120 sections of business and technical communication annually. She was also an Assistant Director of the universitys Center for Excellence in Learning and Teaching, where she taught classes, seminars, and workshops on pedagogy; directed graduate student programming; and directed the Preparing Future Faculty program, a career-training program for graduate students and postdoctoral fellows. Her research focused on pedagogy and ethics.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0073403180
• ISBN 13: 9780073403182
• Reliure: Relié
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible