Management Communication: Principles And Practice - Couverture souple

Hattersley, Michael; Mcjannet, Linda

 
9780073525051: Management Communication: Principles And Practice
Couverture souple
ISBN 10 : 0073525057 ISBN 13 : 9780073525051
Editeur : McGraw-Hill Professional, 2007

Synopsis

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Management Communication, 3/e by Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2007
Langue
anglais
ISBN 10 
0073525057
ISBN 13 
9780073525051
Reliure
Broché
Numéro d'édition
3
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
non disponible