Electronic Media: An Introduction - Couverture souple

Gross, Lynne Schafer

Couverture souple

ISBN 10 : 0073526169 ISBN 13 : 9780073526164

Editeur : McGraw-Hill Professional, 2012

Synopsis

Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

A propos du livre

À propos de l'auteur

Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organizations Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she is currently Associate Producer for the video series Journeys Below the Line and in the past she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0073526169
• ISBN 13: 9780073526164
• Reliure: Broché
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible