Articles liés à Marketing Management: A Strategic Decision-making Approach

Marketing Management: A Strategic Decision-making Approach - Couverture souple

Mullins, John W.; Walker, Orville C.; Boyd, Jr. Harper W.

 
9780073529820: Marketing Management: A Strategic Decision-making Approach
Couverture souple
ISBN 10 : 0073529826 ISBN 13 : 9780073529820
Editeur : McGraw Hill Higher Education, 2006

Synopsis

"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries. It provides an abundance of real-world, global perspectives.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2006
Langue
anglais
ISBN 10 
0073529826
ISBN 13 
9780073529820
Reliure
Broché
Numéro d'édition
6
Nombre de pages
560
Coordonnées du fabricant
non disponible
Personne responsable
non disponible