Articles liés à Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy - Couverture rigide

Peter, J. Paul; Olson, Jerry

 
9780073529851: Consumer Behavior and Marketing Strategy
Couverture rigide
ISBN 10 : 0073529850 ISBN 13 : 9780073529851
Editeur : McGraw-Hill Professional, 2007

Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2007
Langue
anglais
ISBN 10 
0073529850
ISBN 13 
9780073529851
Reliure
Relié
Nombre de pages
576
Coordonnées du fabricant
non disponible
Personne responsable
non disponible