New Products Management - Couverture rigide

Crawford, C. Merle; Di Benedetto, C. Anthony

Couverture rigide

ISBN 10 : 0073529885 ISBN 13 : 9780073529882

Editeur : McGraw-Hill Professional, 2007

Synopsis

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

A propos du livre

Présentation de l'éditeur

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Biographie de l'auteur

Merle Crawford, University of Michigan - Emeritus
Anthony Di Benedetto, Temple University

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0073529885
• ISBN 13: 9780073529882
• Reliure: Relié
• Nombre de pages: 552
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible