Articles liés à Marketing Strategy: A Decision-Focused Approach
Synopsis
"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Marketing Strategy: A Decision Focused Approach
Edité par
McGraw-Hill Higher Education, 2008
ISBN 10 : 0073529893
ISBN 13 : 9780073529899
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0073529893. N° de réf. du vendeur 7958763
Quantité disponible : 1 disponible(s)
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Marketing Strategy : A Decision Focused Approach
Edité par
McGraw-Hill Higher Education, 2007
ISBN 10 : 0073529893
ISBN 13 : 9780073529899
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 6th. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3991805-6
Quantité disponible : 2 disponible(s)
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Marketing Strategy: A Decision Focused Approach
Edité par
McGraw-Hill/Irwin (edition 6), 2007
ISBN 10 : 0073529893
ISBN 13 : 9780073529899
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. 6. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 0073529893-11-1
Quantité disponible : 1 disponible(s)
Edition internationale
Marketing Strategy 6Ed A Decision Focused Approach 6Ed (Ie) (Pb 2008)
Edité par
McGraw-Hill/Irwin, 2007
ISBN 10 : 0073529893
ISBN 13 : 9780073529899
Neuf
Couverture souple
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-55643
Quantité disponible : 5 disponible(s)
Image d'archives
Marketing Strategy: A Decision Focused Approach
Edité par
McGraw-Hill/Irwin, 2007
ISBN 10 : 0073529893
ISBN 13 : 9780073529899
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00046157510
Quantité disponible : 3 disponible(s)
Image d'archives
Marketing Strategy: A Decision Focused Approach
Edité par
McGraw-Hill/Irwin, 2007
ISBN 10 : 0073529893
ISBN 13 : 9780073529899
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_434089198
Quantité disponible : 1 disponible(s)