Marketing Strategy: A Decision-Focused Approach - Couverture souple

Walker, Orville C.; Mullins, John W.; Boyd, Jr. Harper W.

 
9780073529899: Marketing Strategy: A Decision-Focused Approach
Couverture souple
ISBN 10 : 0073529893 ISBN 13 : 9780073529899
Editeur : McGraw Hill Higher Education, 2007

Synopsis

"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2007
Langue
anglais
ISBN 10 
0073529893
ISBN 13 
9780073529899
Reliure
Broché
Numéro d'édition
6
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible