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Synopsis
"Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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À propos de l?auteur
Dr. Tanner is dean, Strome College of Business, Old Dominion University. He earned his PhD from the University of Georgia. Prior to entering academia, Dr. Tanner spent eight years in industry with Rockwell International and Xerox Corporation as both salesperson and marketing manager. Dr. Tanner has received several awards for teaching effectiveness and research, including the Distinguished Teacher award from the Society of Marketing Advances. He has also been named Reviewer of the Year and coauthor of the Paper of the Year by the Journal of Personal Selling and Sales Management. Dr. Tanner has authored or coauthored 15 books, and has published over 80 articles. He has received research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, the Walmart Foundation, and others. He is currently the editor of Marketing Educators' Review and has served as special issue editor for the Journal of Personal Selling and Sales Management. Dr. Tanner has been a featured presenter at executive workshops and conferences for organizations such as the Marketing Science Institute, National Retail Federation, Canadian Association of Exhibition Managers, and Oracle's OpenWorld. His consulting clients include IBM, Cabela's, EMC, SAP, and others. Jeff and his wife also breed and race thoroughbred horses.
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Business Marketing : Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill Higher Education, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 4 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 5022973-6
Quantité disponible : 1 disponible(s)
Image d'archives
Business Marketing : Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill Higher Education, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 4 Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3974884-6
Quantité disponible : 2 disponible(s)
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Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill/Irwin, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.25. N° de réf. du vendeur G0073529907I5N00
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Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill/Irwin, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : fair. Acceptable Copy. Customer Service Guaranteed. N° de réf. du vendeur 7I20_5_0073529907
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Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
Irwin/McGraw-Hill, Boston, MA, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : Lost Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hard cover. 4th ed. Paper over boards. 678 p. Contains: Tables, black & white, Figures. Audience: General/trade. Fair. Moderate highlighting. Some pages creased. Light wear & bumping to cover. N° de réf. du vendeur Alibris.0010294
Quantité disponible : 1 disponible(s)
Image d'archives
Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
Irwin/McGraw-Hill, Boston, MA, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : Lost Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hard cover. 4th ed. Paper over boards. 678 p. Contains: Tables, black & white, Figures. Audience: General/trade. Fair. Moderate highlighting. Some wear & abrasion to cover. Stickers on cover. N° de réf. du vendeur Alibris.0010298
Quantité disponible : 1 disponible(s)
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Business Marketing Connecting
Edité par
McGraw-Hill/Irwin, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00069833164
Quantité disponible : 2 disponible(s)
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Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill/Irwin, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Neuf
Couverture rigide
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 5E23_12_0073529907
Quantité disponible : 1 disponible(s)
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Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill/Irwin, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Neuf
Couverture rigide
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
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Hardcover. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned0073529907
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Image d'archives
Business Marketing: Connecting Strategy, Relationships, and Learning
Edité par
McGraw-Hill/Irwin, 2008
ISBN 10 : 0073529907
ISBN 13 : 9780073529905
Neuf
Couverture rigide
Vendeur : StainesBook, Weybridge, SURRE, Royaume-Uni
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N° de réf. du vendeur SpeedList-3520
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