Articles liés à A Preface to Marketing Management

A Preface to Marketing Management - Couverture souple

Peter, J. Paul; Donnelly, Jr James

 
9780073529967: A Preface to Marketing Management
Couverture souple
ISBN 10 : 0073529966 ISBN 13 : 9780073529967
Editeur : McGraw-Hill Professional, 2010

Synopsis

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2010
Langue
anglais
ISBN 10 
0073529966
ISBN 13 
9780073529967
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible