Global Marketing: Foreign Entry, Local Marketing, & Global Management - Couverture rigide

Johansson, Johny

9780073658636: Global Marketing: Foreign Entry, Local Marketing, & Global Management

Couverture rigide

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

Editeur : McGraw-Hill Inc.,US, 1999

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This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: McGraw-Hill Inc.,US
Date d'�dition: 1999
Langue: anglais
ISBN 10: 0073658634
ISBN 13: 9780073658636
Reliure: Reli�
Num�ro d'�dition: 2
Nombre de pages: 672
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9780071169615: Global Marketing: Foreign Entry, Local Marketing and Global Management

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Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johansson, Johny K.

Edit� par McGraw-Hill/Irwin, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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Etat : very_good. Fast & Free Shipping �" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N� de r�f. du vendeur ZWV.0073658634.VG

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Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johansson, Johny K.

Edit� par McGraw-Hill/Irwin, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N� de r�f. du vendeur S_473828937

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Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johansson, Johny K.

Edit� par McGraw-Hill/Irwin (edition 2), 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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Hardcover. Etat : Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N� de r�f. du vendeur 0073658634-11-1

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Global Marketing: Foreign Entry, Local Marketing & Global Management, 2nd

Johansson, Johny K.

Edit� par McGraw-Hill, Boston, MA, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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Hardcover. Etat : Very Good. 2nd Edition. Some highlighting. More on J skid Multiple copies available this title. Quantity Available: 15. ISBN: 0073658634. ISBN/EAN: 9780073658636. Pictures of this item not already displayed here available upon request. Inventory No: 1560723372. N� de r�f. du vendeur 1560723372

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Global Marketing: Foreign Entry, Local Marketing, & Global Management

Johny Johansson

Edit� par McGraw-Hill Inc.,US, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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Hardcover. Etat : Bon. Ancien livre de biblioth�que. Traces d'usure sur la couverture. Edition 1999. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. N� de r�f. du vendeur E-208-443

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The Irwin/McGraw-Hill Series in Marketing: Global Marketing: Foreign Entry, Local Marketing, and Global Management - Second Edition

Johny K. Johansson

Edit� par McGraw-Hill/Irwin, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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Hardcover. Etat : Fair. Anmerkungen / bekritzelt / Stempel; Verschmutzung / Wasserschaden; Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pronged approach to Global Marketing. That approach is Foreign Entry, Local Marketing, and Global Management and this represents the structure for the text. Johansson addresses how you market an existing product in new global markets and also discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers. Most International Marketing books have a separate chapter for each of the environments (legal and regulatory, political, Business Customs, etc) and then they launch into a discussion of marketing management for global markets. However, Johansson only has a separate chapter on culture and then he integrates the rest of the environment discussions throughout the text and where appropriate. This too is a distinct feature of the text. N� de r�f. du vendeur ac54aa72-e128-4530-870a-25787d201d1e

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Global Marketing: Foreign Entry, Local Marketing and Global Management

Johansson, Johny. K.

Edit� par McGraw-Hill Companies, Boston, USA, 2000

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

Ancien ou d'occasion Couverture rigide

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Hardcover. Etat : Good. Second Edition. Laminated pictorial boards, no dust jacket, Second Edition, 1,700gms, 604 pages, blank endpapers. This textbook on global Marketing is perfect for students undertaking marketing studies, Market Management or Global Marketing studies. Book is in good condition with mild general wear and tear, some highlighted passages from previous owner, some writing to pages from previous owner. Boards are in good condition with only light shelf wear, otherwise no other pre-loved markings. Attached picture is of actual book. Purchase more, than 1 item and save money with combined postage. And if you can't find the title you're looking for - why not ask us direct. With over 30,000 books in stock we can't list them all! N� de r�f. du vendeur BUSMAR6

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Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johansson, Johny K.

Edit� par McGraw-Hill/Irwin, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N� de r�f. du vendeur ABBB-140652

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Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johansson,

Edit� par McGraw-Hill/Irwin, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

Neuf Couverture rigide

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Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N� de r�f. du vendeur ABEOCT25-54246

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Global Marketing

Johny K Johansson Johansson

Edit� par The McGraw-Hill Company, 1999

ISBN 10 : 0073658634 ISBN 13 : 9780073658636

Ancien ou d'occasion Couverture rigide

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Etat : Used. pp. 624 2nd Edition. N� de r�f. du vendeur 264662890

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