The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances - Couverture rigide

Lendrum, Tony

Couverture rigide

ISBN 10 : 0074713264 ISBN 13 : 9780074713266

Editeur : McGraw-Hill Professional, 2003

Synopsis

The "Strategic Partnering Handbook" is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

A propos du livre

À propos de l'auteur

Tony Lendrum is Director of Strategic Partnering Pty Ltd, a management consulting firm he formed in September 1994 to work specifically with organisations interested in pursuing the benefits of strategic partnering. . He has worked extensively with Australian and international organisations in both the public and private sectors, and is a regular speaker and facilitator at various management seminars and forums

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0074713264
• ISBN 13: 9780074713266
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 350
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible