Consumer Behaviour - Couverture souple

Quester, Pascale; Hawkins, Delbert

Couverture souple

ISBN 10 : 0074713493 ISBN 13 : 9780074713495

Editeur : McGraw Hill Higher Education, 2004

Synopsis

"Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. The changes are apparent in every chapter; there are new cases, engaging vignettes, and interesting advertisements to illustrate theoretical concepts and motivate student thinking. There is a greater focus on technology issues, with boxed examples covering e-Consumer and globalisation issues. The reinvigorated design is fresh and contemporary, intended to both engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text remains, as does its excellent readability and appropriate level. McGraw-Hill now offers a new complete learning package that includes an exciting set of Australian/NZ/US video clips. A new Instructor's CD-ROM is also available, with annotated advertisements and all tables and figures in PowerPoint.

A propos du livre

À propos des auteurs

Pascale Quester Master of Marketing, PhDIn 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris.

Del I. Hawkins, Ph.D., is Emeritus Professor of Marketing at the University of Oregon. Del is a specialist in the areas of marketing strategy, entrepreneurship, and consumer behavior. He has been involved extensively in global executive management training, has taught extensively around the world including Japan, Germany, and Grenada, and has won the outstanding MBA teaching award at Oregon several times. Dels research has been published in many prestigious marketing journals and he authored two other textbooks in marketing research and research methods. Del has served in many high-level administrative roles at Oregon including Associate and Acting Dean of the Lundquist College of Business at the University of Oregon.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0074713493
• ISBN 13: 9780074713495
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible