Strategic Marketing Management Cases W/ Excel Windows - Couverture souple

Lamb, Charles

Couverture souple

ISBN 10 : 0075618877 ISBN 13 : 9780075618874

Editeur : McGraw Hill Higher Education, 1999

Synopsis

This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0075618877
• ISBN 13: 9780075618874
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 696
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible