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All About Public Relations: How to Build Business Success on Good Communications - Couverture souple

Haywood, Roger

 
9780077072308: All About Public Relations: How to Build Business Success on Good Communications

Synopsis

All About Public Relations Second Edition by Roger Haywood covers the broad communications issues that face organisations and how they manage their PR to succeed. The book also looks in some detail at the practical skills needed in this complex and sophisticated world, It is full of useful advice from one of the few respected practitioners in this newest, yet oldest, business discipline.

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