Sales Training: A Guide to Developing Effective Salespeople - Couverture souple

Salisbury, Frank S.

Couverture souple

ISBN 10 : 0077074580 ISBN 13 : 9780077074586

Editeur : McGraw-Hill Publishing Co., 1992

Synopsis

Looks at the "why" of sales training as well as the "how-to". Covering all aspects of this type of training, this book examines the basic concepts, the methods employed and evaluation of the techniques themselves. The book offers advice and practical suggestions and explores the internal environment of an organization and the ways in which trainers can bring effective programmes into being through use of case-studies, examples and usable tools.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0077074580
• ISBN 13: 9780077074586
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible