Articles liés à Essentials of Marketing: Text and Cases
Synopsis
"Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters. The substantial revision should further enhance the text's reputation with changes such as new material on consumer and organizational behaviour. There is increased coverage of portfolio analysis; the discussion of marketing research has been expanded; and the discussion on buyer behaviour has been updated. Other new features include a new chapter on logistics including coverage of JIT and lean manufacturing systems; and analysis of environmental issues. The case study section comprising real world extended case studies with model answers, has also been revised - two cases have been brought up-to-date and a third is included for the first time. Other pedagogical features include end-of-chapter summaries and questions. "Essentials of Marketing" is now accompanied by "Marketing Management" (published September 1992) by the same authors. Together these texts aim to provide essential coverage of the complete marketing syllabus from introductory to advanced levels.
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Publishing Co., 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
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Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-206-194
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Essentials of Marketing
Edité par
McGraw-Hill NaN, 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
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Softcover. Etat : Fair. Unterschrift / Widmung ohne Bezug; Spuren von Feuchtigkeit / Nässe; Gebogener Buchrücken. This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded. N° de réf. du vendeur 394bd1a8-2cb7-4142-8ba7-b86e42661ea6
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Essentials of Marketing: Text and Cases
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ISBN 10 : 0077077288
ISBN 13 : 9780077077280
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780077077280
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Essentials of Marketing: Text and Cases
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-, 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
Ancien ou d'occasion
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Essentials of Marketing: Text and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780077077280
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Publishing Co., 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0003705112
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Publishing Co., 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
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Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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Hardcover. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL9235995
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Publishing Co., 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
Ancien ou d'occasion
Couverture rigide
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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Hardcover. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. N° de réf. du vendeur CHL5373946
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Publishing Co., 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 512 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 38059974/2
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Publishing Co., 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
Ancien ou d'occasion
Couverture rigide
Vendeur : NEPO UG, Rüsselsheim am Main, Allemagne
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Gebundene Ausgabe. Etat : Gut. 512 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 969. N° de réf. du vendeur 266007
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Essentials of Marketing: Text and Cases
Edité par
McGraw-Hill Book Co Ltd, 1993
ISBN 10 : 0077077288
ISBN 13 : 9780077077280
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Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-166235
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