Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information - Couverture rigide

McGonagle, John J.; Vella, Carolyn M.; McGonagle Jr, John J.

 
9780077077556: Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information
Couverture rigide
ISBN 10 : 0077077555 ISBN 13 : 9780077077556
Editeur : McGraw-Hill Publishing Co., 1993

Synopsis

Keeping track of competitors is a crucial element in the survival and growth of any business. Finding and developing information about business rivals can be a legitimate and powerful strategy - but how can this information be accessed? "Outsmarting the Competition" provides a practical approach to gathering competitive information and developing ways of using it to effective advantage. The book features quotations, case studies and summary points to emphasize key information, as well as practical ideas on how to assess what is already known about competitors and how an organization can protect itself against competitors gaining valuable information.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Publishing Co.
Date d'édition
1993
Langue
anglais
ISBN 10 
0077077555
ISBN 13 
9780077077556
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780942061062: Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information

Edition présentée

ISBN 10 :  0942061063 ISBN 13 :  9780942061062
Editeur : Sourcebooks, Inc, 1990
Couverture rigide