Articles liés à Principles and Practice of Marketing
Synopsis
This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands. The text contains numerous learning aids including chapter objectives, chapter summaries, study questions and references. There is a case study at the end of each chapter with an extended case at the end of each module.
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Principles and Practice of Marketing
Edité par
McGraw-Hill Publishing Co. 20/03/1995, 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Principles and Practice of Marketing
Edité par
McGraw-Hill Publishing Co. 20/03/1995, 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Couverture souple
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Principles and Practice of Marketing
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McGraw-Hill Education, 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Principles and Practice of Marketing
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McGraw-Hill Publishing Co., 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Principles and Practice of Marketing
Edité par
McGraw-Hill, 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Principles and Practice of Marketing
Edité par
Mcgraw-Hill Publishing Co., 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Couverture souple
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Principles and Practice of Marketing
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ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Principles and practice of marketing.
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ISBN 13 : 9780077079352
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1733 9780077079352 Sprache: Englisch Gewicht in Gramm: 550. N° de réf. du vendeur 2114127
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Principles and Practice of Marketing
Edité par
McGraw-Hill Book Co Ltd, 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR005081267
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Principles and Practice of Marketing
Edité par
McGraw-Hill Book Co Ltd, 1995
ISBN 10 : 0077079353
ISBN 13 : 9780077079352
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