Synopsis
Two out of three professionals are employed as service providers, yet management and marketing techniques are mostly set up for the manufacturing industry. This text highlights the growing awareness of service companies that there is a distinction between service and manufacturing marketing. Communicating the benefits of a service is very different from marketing a tangible product and this text offers the necessary practical skills, strategies and guidance to effectively market a service.
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals)
Edité par
McGraw-Hill Publishing Co. 01/11/1996, 1996
ISBN 10 : 0077090845
ISBN 13 : 9780077090845
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780077090845
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage
Edité par
Mcgraw-Hill Education / Europe, Middle East & Africa, 1996
ISBN 10 : 0077090845
ISBN 13 : 9780077090845
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780077090845. N° de réf. du vendeur 8535145
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage
Edité par
McGraw-Hill, 1997
ISBN 10 : 0077090845
ISBN 13 : 9780077090845
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780077090845. N° de réf. du vendeur 9017692
Acheter D'occasion
EUR 3,01
Expédition à EUR 15,87
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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The Marketing of Services: A Total Approach to Achieving Competitive Advantage (McGraw-Hill Marketing for Professionals)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780077090845
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