Articles liés à Communicating Corporate Change: A Practical Guide to...

Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy - Couverture souple

Quirke, Bill

 
9780077093112: Communicating Corporate Change: A Practical Guide to Communication and Corporate Strategy

Synopsis

Based on the view that communication is vital for change to occur, this book provides a framework for agreeing what communication is needed and for implementing an internal communication strategy. It explains how to make a new strategy work and how to identify problems.

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