An Introduction To Business Strategy: Text And Cases - Couverture souple

Morden, Tony

 
9780077094515: An Introduction To Business Strategy: Text And Cases

Synopsis

This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.