Articles liés à Principles & Practice Of Marketing
Synopsis
Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.
The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US 01/03/2001, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US 01/03/2001, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
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Principles and Practice of Marketing
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McGraw-Hill Education, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
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Principles and Practice of Marketing, 3rd Ed.
Edité par
McGraw-Hill Inc.,US, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. N° de réf. du vendeur CHL1892884
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Principles and Practice of Marketing, 3rd Ed.
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McGraw-Hill Inc.,US, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
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Paperback
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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McGraw-Hill, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. N° de réf. du vendeur 9559068
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Principles and Practice of Marketing
Edité par
McGraw-Hill, 2001
ISBN 10 : 0077096134
ISBN 13 : 9780077096137
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. N° de réf. du vendeur 9254183
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Principles and Practices of Marketing
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ISBN 13 : 9780077096137
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-C-042-02493
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