Capitalism is Dead: Peoplism Rules - Couverture rigide

Reed, Alec

Couverture rigide

ISBN 10 : 0077103696 ISBN 13 : 9780077103699

Editeur : McGraw-Hill Publishing Co., 2002

Synopsis

Peoplism is a revolution. It is radically altering the formation and functioning of business and society. This strategic management book analyses the impact Peoplism has on organizational success. It outlines the challenges facing business leaders in adjusting to the demands of a marketplace where commoditization and globalization continually erode margins.

Coined by Alec Reed, the term Peoplism describes an economic state where individuals own and control the most important factor of production, their human ability. After centuries where money and capital have been the driving force of business and the economy, Reed argues that the importance has shifted irreversibly towards the individual. And whilst companies confidently declare that people are their most important asset,the real consequences of such statements have yet to bite.

Based on original research,Capitalism is Dead:Peoplism Rules examines and proffers practical solutions to the key challenges which lie at the core of today ’s business. They include:

the diminishing power of the state – organizational implications and opportunities

recruitment,retention and measurement of top talent – optimizing private intellect insurance

the diminishing power of the brand – how to reposition marketing when it is off-target

short-termism and narrow focus of accounting practices – how to realign with the key value drivers

how to develop Unique Strategic Positioning within companies,strategies for boosting the corporate libido,and proposals for developing the new Profit:Enterprise ratios.

Written with the warning that Peoplism is no kinder than capitalism, this book explains why companies need to act on this radical sea change, and advises how best to do so.

A propos du livre

À propos de l?auteur

Alec Reed CBE is the Founder and Chairman of Reed Executive PLC,one of the largest recruitment solution providers in the country.With an abiding interest in education,Alec Reed has set up the Reed Business School and founded The Academy of Enterprise,a non-profit initiative that promotes enterprising behaviour throughout the United Kingdom. Author of Innovation in Human Resource Management (CIPD 2001),Alec Reed is also Professor of Innovation at Royal Holloway, University of London and Visiting Professor of Enterprise at London Metropolitan University.In both institutions he created a unique course for undergraduates focusing on leading innovations and enterprise studies. The author is a Fellow of the Chartered Institute of Management Accountants,the Chartered Institute of Personnel and Development and the Chartered Institute of Marketing.

Détails de l'édition

• Éditeur: McGraw-Hill Publishing Co.
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0077103696
• ISBN 13: 9780077103699
• Reliure: Relié
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible