Foundations of Marketing - Couverture souple

Jobber, David; Fahy, John

Couverture souple

ISBN 10 : 007710918X ISBN 13 : 9780077109189

Editeur : McGraw Hill Higher Education, 2006

Synopsis

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

A propos du livre

À propos de l?auteur

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing. John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 007710918X
• ISBN 13: 9780077109189
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible