Principles and Practice of Marketing - Couverture souple

Jobber, David

Couverture souple

ISBN 10 : 0077122275 ISBN 13 : 9780077122270

Editeur : McGraw Hill Higher Education, 2006

Synopsis

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that's not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

A propos du livre

À propos de l?auteur

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0077122275
• ISBN 13: 9780077122270
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 1022
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible