Articles liés à Marketing Management

9780077146047: Marketing Management
Couverture souple
ISBN 10 : 0077146042 ISBN 13 : 9780077146047
Editeur : McGraw Hill Higher Education, 2012

Synopsis

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.

The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world.

The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2012
Langue
anglais
ISBN 10 
0077146042
ISBN 13 
9780077146047
Reliure
Broché
Numéro d'édition
2
Nombre de pages
641
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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