Exploring Innovation - Couverture souple

Smith, David

Couverture souple

ISBN 10 : 0077158393 ISBN 13 : 9780077158392

Editeur : McGraw-Hill Inc.,US, 2015

Synopsis

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:

• A greater emphasis on what innovation involves.
• A new chapter on Value Capture.
• Expanded coverage on Services and Process Innovations.
• Two new chapters covering Global and Green trends in innovation.
• 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

A propos du livre

À propos de l?auteur

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0077158393
• ISBN 13: 9780077158392
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 360
• Coordonnées du fabricant: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italie