Articles liés à Principles and Practice of Marketing
Principles and Practice of Marketing - Couverture souple
Livre 5 sur 6: UK Higher Education Business Marketing
Synopsis
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Principles and Practice of Marketing
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McGraw-Hill Education / Europe, Middle East & Africa, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
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Principles and Practice of Marketing
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ISBN 10 : 0077174143
ISBN 13 : 9780077174149
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: How the bandwagon effect has contributed to the success of online group buying How IKEA delivers sustainable cotton and timber products to millions of customers How social marketing is combatting an obesity crisis How the relaunch of Netto became a case of fighter branding How crowdsourcing is evolving advertising How Abercrombie & Fitchs store environment could be heading it into the darkKey Features: A brand new chapter on Relationship Marketing Newly updated structure to focus on the importance of Customer Value Fully updated to cover the latest technologies and digital developments New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008102686
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
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Principles and Practice of Marketing (UK Higher Education Business Marketing)
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ISBN 13 : 9780077174149
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Principles and Practice of Marketing
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Principles and Practice of Marketing
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