Articles liés à Principles and Practice of Marketing
Synopsis
The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 36,51
EUR 28,83 expédition depuis Royaume-Uni vers Etats-Unis
Destinations, frais et délaisRésultats de recherche pour Principles and Practice of Marketing
Image fournie par le vendeur
Principles and Practice of Marketing
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs4651195841
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Principles and Practice of Marketing
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs2681256822
Quantité disponible : 1 disponible(s)
Image d'archives
Principles and Practice of Marketing (UK Higher Education Business Marketing)
Edité par
McGraw-Hill Education / Europe, Middle East and Africa, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. N° de réf. du vendeur CHL7732372
Quantité disponible : 1 disponible(s)
Image d'archives
Principles and Practice of Marketing (UK Higher Education Business Marketing)
Edité par
McGraw-Hill Education / Europe, Middle East and Africa, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. N° de réf. du vendeur CHL10525478
Quantité disponible : 1 disponible(s)
Image d'archives
Principles and Practice of Marketing (UK Higher Education Business Marketing)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780077174149
Quantité disponible : 5 disponible(s)
Image d'archives
Principles and Practice of Marketing
Edité par
McGraw-Hill Education - Europe, United States, New York, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out: How the bandwagon effect has contributed to the success of online group buying How IKEA delivers sustainable cotton and timber products to millions of customers How social marketing is combatting an obesity crisis How the relaunch of Netto became a case of fighter branding How crowdsourcing is evolving advertising How Abercrombie & Fitchs store environment could be heading it into the dark Key Features: A brand new chapter on Relationship Marketing Newly updated structure to focus on the importance of Customer Value Fully updated to cover the latest technologies and digital developments New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney). Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008102686
Quantité disponible : 16 disponible(s)
Image d'archives
Principles and Practice of Marketing (UK Higher Education Business Marketing)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa 01/03/2016, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780077174149
Quantité disponible : 5 disponible(s)
Image d'archives
Principles and Practice of Marketing
Edité par
McGraw-Hill Education, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. UK ed. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 15341123-20
Quantité disponible : 5 disponible(s)
Image d'archives
Principles and Practice of Marketing
Edité par
McGraw-Hill Education, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. UK ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 15366690-20
Quantité disponible : 13 disponible(s)
Image d'archives
Principles and Practice of Marketing
Edité par
McGraw-Hill Education, 2016
ISBN 10 : 0077174143
ISBN 13 : 9780077174149
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. UK ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 17961715-20
Quantité disponible : 7 disponible(s)