Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Thompson, Arthur; Gamble, Dr John; Peteraf Leon E Williams Professor Of Management, Margaret

ISBN 10 : 0077462874 ISBN 13 : 9780077462871

Editeur : Irwin/McGraw-Hill, 2011

Synopsis

Binder Ready Loose-Leaf Text - 0077462874 - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.

A propos du livre

Présentation de l'éditeur

Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

Thompson 18e, your best case scenario!

Biographie de l'auteur

A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

Détails de l'édition

• Éditeur: Irwin/McGraw-Hill
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0077462874
• ISBN 13: 9780077462871
• Reliure: Feuillets mobiles
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible