Business Communication + Connectplus: Developing Leaders for a Networked World - Couverture souple

Cardon, Peter

9780077804756: Business Communication + Connectplus: Developing Leaders for a Networked World

Couverture souple

ISBN 10 : 0077804759 ISBN 13 : 9780077804756

Editeur : Irwin/McGraw-Hill, 2013

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The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. "Business Communication: Developing Leaders for a Networked World," by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.