Strategic Management: Planning for Domestic & Global Competition - Couverture rigide

Pearce, John; Robinson, Richard

Couverture rigide

ISBN 10 : 0077862511 ISBN 13 : 9780077862510

Editeur : McGraw Hill Higher Education, 2014

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.

A propos du livre

À propos des auteurs

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0077862511
• ISBN 13: 9780077862510
• Reliure: Relié
• Nombre de pages: 880
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible